What is the Profitable Growth Sprint?

Welcome to a live, online “Coach-sulting” course, for teams of 2-20 people, designed to prepare your SaaS business for Profitable Growth!

The Sprint combines frameworks and case studies that will allow your team to focus and align your business around what creates value for your customers as well as revenue and profit for your business.

Led by Njord & Co founder, Dale Walden, an expert in B2B SaaS Product Marketing, your sprint will allow your team to collaboratively:

  • Define your Ideal Customer Profile (ICP)

  • Uncover your SaaS product’s Differentiated Value

  • Create compelling Messaging and sales stories

  • Optimize your Pricing strategy for profit and growth

  • Select effective Go-To-Market channels

Sprint Content

Discovery

In-depth analysis of your product, positioning, target market, competitors and existing client portfolio.

Get clear understanding of your product's unique strengths and market opportunities through case studies and frameworks.

Positioning Frameworks

Develop product positioning that clearly differentiates your product for your Ideal Customer Profile (ICP).

Define positioning statements that clearly communicate your product's value to target customers in a competitive landscape.

Pricing Strategy

Pricing strategy that is simple to understand and aligned with the value your product delivers.

Launch pricing models that maximize revenue growth and profitability.

Move Fast and Break SELL Things!

Go-To-Market (GTM)

We identify the most effective sales and marketing channels for reaching your ICP.

A tailored go-to-market strategy that optimizes your sales funnel and customer acquisition efforts.

Website Messaging

Clear, concise and impactful content that engages customers and helps differentiate your product from the competition.

Drive more opportunities with relevant prospects!

Pitch Deck

Tell a compelling story that focuses on your customer as the ‘Hero’! Empathize with customer problems and describe their ‘Perfect World’!

Present compelling solutions that build trust and credibility to drive sales conversions!