About

Njord & Co is a Product Marketing Consultancy, specialized in coaching and advising SaaS start-ups and scale-ups.

Founder, Dale Walden has worked in multiple B2B software businesses across HRTech, EdTech, FinTech and MarTech as well as international marketplaces such as StepStone Group and ebay.

Testimonials

Avril Chester, (previously) CTO at RIBA

“From the moment I heard Dale’s initial analysis, I knew he had a gift. He is courageous in having those difficult conversations, delivered in a listening and encouraging manner. He provides meaningful insight behind his observations, is constructive and articulate. I trust his judgement and quite frankly Dale is hilarious to work with, I have many fond memories. He is a huge asset to any team.”

Mark Chaffey, CEO at Hackajob

“Dale played a key role in the leadership team during his time at hackajob. His ability to blend strategic insight with a compelling product roadmap ensures his team provides true business value and would be an asset to any business. His high intelligence and passion for understanding the dynamics in the wider industry means the value he provides is often far greater than just within the product function.”

Why “Njord”?

In Norse mythology, Njǫrd or Njörðr is the god of “the wind and of the sea and its riches.”

Running a SaaS business can sometimes feel like sailing through a storm.

Let’s make sure there’s some “riches” at the end of the journey!